The best marketing is a friend telling a friend

We find creators who genuinely love your kind of food. And they bring their friends to your door.

Creator @cinnamor011cinnamor011
Creator @whereisdeeswhereisdees
Creator @foodie.holicsfoodie.holics
Creator @okwhotookmyusernameokwhotookmyusername
Creator @chow.nomzchow.nomz
Creator @hey.comeeatwithushey.comeeatwithus
Creator @cinnamor011cinnamor011
Creator @whereisdeeswhereisdees
Creator @foodie.holicsfoodie.holics
Creator @okwhotookmyusernameokwhotookmyusername
Creator @chow.nomzchow.nomz
Creator @hey.comeeatwithushey.comeeatwithus

Here's the thing

Most agencies send the same creators to every brand. Big following, wrong crowd. Your restaurant gets reviewed by someone whose audience cares about luxury hotels.

We analyse what each creator actually posts, who engages, and whether their audience is your customer. So the creator we recommend is someone who'd actually come back on their own. And tell their friends about it.

“The creators that drive results aren't the ones with the biggest followings. They're the ones whose audience genuinely trusts them.”

How it works

CAFÉ
01

Tell us about your brand

Answer a few quick questions. What you serve, your vibe, what you're looking for.

sgcafehopping
dorisgoz
kennababe_
therantingpanda
foodie_emilly
the.vivaa
vincas_kitchen
ms.quek
jas.foodventures
makoeats
eatenbyames
tangkarmen
jpglixious
whatisdieting
jennifer_yeo
madymaio
thecravediet
where.is.karl
being_wil
indu_indriaty
oo_foodielicious
kainannaaa
brucemathieu_sg
audt
tingomummy
pinkypiggu
ph_claudia
883jiaming
jazpster
saltyaaron
firdaus_bunny
02

We find your people

Our system matches you with creators who already love your kind of food. Right audience, right niche, right neighbourhood.

Creator food post at a restaurant
1,847 likes
03

They visit, they share

Invite them for a meal. They share it with their followers. Their friends discover you. When it works, build a lasting partnership.

What can Friends of Friends do for you?

Getting the word out about something new? We'll find creators who are excited about exactly your kind of cuisine to spread the buzz.

Keep a steady stream of fresh faces coming through your door. New creators, new audiences, ongoing visibility. Without the ongoing effort.

CNY menu, National Day special, anniversary celebration. We match you with creators who'll make it feel like an occasion, not an ad.

Just starting out? We'll connect you with creators whose followers are your ideal first customers. The kind who come back and bring friends.

Agency-quality creators at a fraction of the cost

Most agencies charge $1,000+ and send you whoever's available. We scan thousands of Singapore creators and match you with the ones that actually fit your brand.

Self-serve
Free

See which creators match your brand. Full profiles, real content samples.

  • AI-matched creator shortlist
  • Full profiles with content samples
  • Creator outreach & confirmationYou handle
  • Visit scheduling & briefing
  • Content collection & delivery
  • Performance report
Get started
Full service
From $500

We find, reach out, coordinate, and follow up. You just host them.

  • AI-matched creator shortlist
  • Full profiles with content samples
  • Creator outreach & confirmationWe handle
  • Visit scheduling & briefingWe handle
  • Content collection & deliveryWe handle
  • Performance reportIncluded
Contact us

Why it works

Matched to your actual audience

Not just follower count. We look at what they post, who follows them, and whether their crowd would actually visit your spot.

Start with a meal, grow into a partnership

Start with a hosted visit. When a creator genuinely drives results, invest in the relationship. Paid collaborations keep your best creators coming back.

Real people, real visits

No stock content. No AI-generated posts. Creators actually come to your place, try your food, and share what they honestly think.

Curious who'd match your brand?

Try it. It takes less than a minute.

Try a free match